After significant evaluation, Wizards of the Coast has decided to phase out the Launch Party program. We are encouraging Wizards Play Network locations to run a variety of events over the weekend a new set is released, including Booster Drafts. We are always looking for the best possible Magic: The Gathering experiences for our players, and this change allows us to increase our player support for other organized play programs.
You can still receive the foil participation card that was previously available at Launch Parties by attending Friday Night Magic on the day a new set goes on sale (while supplies last). For more information about this change, please refer to this article.